Hi, I'm Anita.

I run She2She Media, a small web design and marketing studio for women-owned businesses. It's me, not a team, which means you talk to the person doing the work.

Before She2She, I spent years as an executive assistant across many industries including legal, avionics, and most recently in the franchise world. Franchising runs on systems: the same standards, the same playbook, location after location. That's where I learned that most "marketing problems" are really process problems, and that the person running a business doesn't need more ideas. She needs fewer decisions.

After experiencing a layoff in 2023, I decided it was time to take my years of experience and launch my own business, as many women who have been cast aside in the corporate world do.

These days I work online and live my dream of traveling the world as a digital nomad, which is a good test of whether a system actually works. Everything I do for clients is written down, planned ahead and checked, because nothing can live in my head when the view out the window changes frequently.

I also write children's books as A. M. French. Writing for kids turns out to be decent copywriting training: every word has to earn its place, and if the reader gets lost, that's on the writer.